IOP Publishing just made my day. They adopted a £500 fundraising target when they opted in to our “Silver Service” 25th anniversary campaign. Then they set their own target and multiplied the original by ten.
If anything works in fundraising, it’s a mixture of ambition and cheerful enthusiasm. The IOP staff evidently have lots of both and they’ve made a great start after just one event.
What more could any charity ask for?
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