Thursday 21 February 2013

Humbug!

Oh no, surely we’re not talking about Christmas in February! Well, we are, but please read on before you close this page in disgust.

I’m one of those people who like to defer having anything to do with Christmas until December. The endless marketing makes a mess of autumn (and advent, if Christmas has religious significance for you) and drives most of us up the wall. Many of us would cheerfully ban tinsel and 1970s Christmas pop from shopping centres until much closer to the festive season.

So I feel a bit of a hypocrite uploading Christmas card designs to our website when there are still ten months to go.

The reality for a charity – like many shops – is that we have to plan far in advance. Christmas card sales start with our September newsletter and various autumn events, where people expect to be able to buy what they need for Christmas. We therefore have to take delivery of our cards in the summer, and this demands a planning process much earlier in the year.

Anyway, enough of the excuses – this is where you come in. Please. We are asking supporters to help us choose our card designs this year from a shortlist of twenty. If you could go to our online poll and vote for three cards, it would really help us identify what is likely to be popular and sell well. The name of the game, after all, is raising as much as we can for research.

It’s all in a good cause, and such an easy way to do a little something to fight dementia right now.

If it helps, you can mutter “bah, humbug!” as you vote.

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