Why we need the money

We haven’t done badly, let’s face it. £12 million over 24 years is a worthwhile contribution to fighting Alzheimer’s.

However, when you see the need – 36 million sufferers worldwide – you know why so much more is needed and quickly.

There is also a more positive reason for wanting to ratchet up the fundraising this year. I have been looking at the research proposals that two universities want us to fund. I can’t help but feel excited when I see the remarkable progress that a scientist is already making with BRACE funding. She needs more resources to develop the research further. Then there are proposals to trial a new treatment or explore better ways of diagnosing dementia.

Seeing the potential in these very exciting plans is all the motivation we need. Not making them happen is just unthinkable! That’s why we need myriad supporters, all playing their part in raising the funds to provide the resources. This year has started brilliantly and I believe we are going to get there.